Bensly, a fashionable menswear line, is producing clothes that are as comfortable as they are environmentally friendly.
The feel-good garments are made from substantially grown 'Tencel' that promises to make the clothes "softer than silk, more breathable than linen, and more absorbent than cotton.” The fiber is found in eucalyptus trees and is made through a "closed-loop fibre process," which essentially transforms the wood into fine fibres which can be spindled into yarn and knitted into fabric. The plant-based material also serves as a natural wrinkle-reducer, making early mornings a little less chaotic. Bensley is producing thoughtful clothing to provide conscious consumers with an alternative to fast fashion.
The company is producing shirts, underwear, athleisure shorts and hoodies -- products which ensure maximum comfort for an environmentally conscious consumer.
Key Themes Behind This Trend
- Plant-based Fashion
- Opportunity for fashion brands to create more environmentally friendly clothing lines utilizing plant-based materials.
- Closed-loop Fiber Process
- Potential for innovation in textile production through closed-loop fiber processes to reduce waste and improve sustainability.
- Sustainable Menswear
- Growing demand for sustainable menswear with materials that are eco-friendly, comfortable, and stylish.
Where This Applies
- Fashion
- Fashion brands can explore and adopt plant-based materials, closed-loop fiber production, and sustainable practices to address the growing demand for eco-friendly clothing.
- Textile
- Textile producers can innovate in material sourcing and production to support eco-friendly fashion trends and meet sustainable product standards.
- Athleisure
- Athleisure brands can leverage sustainable and eco-friendly materials to create stylish and comfortable clothing for socially and environmentally conscious consumers.
