Clothing retailer Gap recently introduced BabyGap OutfitBox, the brand's subscription box service designed specifically for newborns.
Newborns grow out of their clothes quickly, requiring parents to frequently spend time and money on new outfits. BabyGap's new service promises to make things easier by curating a collection of adorably stylish baby outfits that gets delivered four times a year. Upon signing up for the program, customers are asked to create a profile for their child by submitting the age, gender and size. To make matters even more personalized, the company is enabling parents to pick from one of four themes: classic, newborn essentials, fun or surprise. The boxes, which arrive once every three months, contain six unique clothing items for the child. Each box features a seasonal theme, ensuring all young ones are dressed appropriately for the weather.