Corona's Eclipse Glasses were announced in a brief DIY video, helping the beer company join the ranks of corporations marketing products for the upcoming astrological phenomena.
With the solar corona as the company's namesake, the beer brand is now helping viewers prepare for the upcoming solar eclipse with simply made protective eyewear. According to NASA, the only safe way to look at an eclipse, or partially eclipsed sun, is through special-purpose solar filters such as “eclipse glasses.”
A 35-second video from Corona highlights the process of transforming a 12-pack of Corona into an eclipse-viewing pinhole camera with the help of aluminum foil and a white piece of paper. The video also recommends consumers save their bottled beer for their Monday night eclipse parties, encouraging groups to post their photos on social media with the hashtag #CoronaEclipse.