The Ceresio 7 Gym and Spa by Dsquared2 is the luxury fashion label's latest foray into experiential marketing -- the private health club is located in the basement of the label's Milan flagship store and gives new meaning to the concept of multi-functional retail spaces.
Founded by twin designers Dean and Dan Caten, Canadian brand Dsquared2 is synonymous with selling a luxurious lifestyle and its newly opened gym and spa targets health-conscious fashion fans.
Spanning over 19, 000 square feet, this designer gym consists of four key areas: a fitness studio, a spa that is equipped with a swimming pool and baths, along with medical and nutrition-focused spaces. Embracing a "360-degree approach to well-being," Dsquared2 lets loyal customers experience a new level of exclusivity and ensures its brand identity is displayed all throughout its new health club.
Dsquared2's Ceresio 7 Gym and Spa is for the Fashionably Fit
Jana Pijak — March 30, 2017 — Lifestyle