Technogym's three-story flagship store location in Milan hosts its Design to Move Exhibition. For this space, Technogym tapped the help of 40 talented designers including Rolf Sachs, Nendo, and Patricia Urquiola to reimagine the brand's weight storage bench. The custom designs range from various design cues including padded seating and colorful decals as well as metallic and sleek accents.
Swedish designer Sachs takes the traditional weights and replaces them with ethereal accents such as a small statue of David. The special edition benches are available to shop after the exhibition is over. Some of the designs are being auctioned with the help of the auction house Sotheby'. Notably, all sales from the installation with be donated to UNICEF.
Image Credit: Technogym
Key Themes Behind This Trend
- Custom Fitness Benches
- Opportunities to personalize fitness equipment for a unique user experience.
- Designer Fitness Collaborations
- Exploring partnerships with renowned designers to innovate gym equipment aesthetics.
- Charitable Fitness Initiatives
- Integrating philanthropy into fitness product sales for social impact.
Where This Applies
- Fitness Equipment Manufacturing
- Incorporating customized design options to attract a broader range of customers.
- Design and Lifestyle Brands
- Expanding into the fitness industry by offering design-focused workout equipment collaborations.
- Nonprofit Fundraising
- Partnering with luxury brands to create exclusive items for charity auctions.
