At Darlington station, Virgin Trains launched a food store pop-up that features a variety of treats to pick up en route to one's destination. The pop-up will be in operation for just two days and features items such as Jar House's bread, baking kits and even a beer-inspired bread, which is made with Virgin Trains' own beer, 'Hop on Board.'
As part of a special promotion, those who purchase the beer-inspired bread will receive a free bottle of the Hop on Board beer. This food store pop-up is just one of the many temporary retail spaces that Virgin Trains sets up on a monthly basis in order to showcase and support local businesses.
This stunt perfectly converges pop-up retail with craft beer and a unique food hybrid, all of which have piqued the public's interest as of late.