Mattress retailer 'Silent Night' recently launched a dream-focused interactive event called 'Studio Out The Box' in Shoreditch, London. At the event, people have the chance to slide into a pair of slippers, rest upon a Silent Night mattress and explore the world of dreams through an interactive installation.
Some of the stations inside the event include the Studio Interactive Comfort Wall for designing one's dream sleep environment, The Dreamery for partaking in cloud-gazing or a meditation. To complement the sleep-focused space, there are also breakfast tasting platters available through the Studio kitchen, to fully simulate the entire experience of sleeping and waking up.
While there are plenty of mattress stores where people are invited to lie down on a bed, this concept is being pushed further with experiential events like this one from Silent Night.