Vox Cinemas movie theater in Dubai is currently hosting an augmented reality mall experience that transforms shoppers into characters from director Zach Snyder's upcoming 'Batman vs. Superman' release.
The action film is promoted with a unique publicity stunt that can be experienced at Mall of the Emirates. This augmented reality mall experience was created in partnership with UAE media distributor Shooting Stars and uses motion capture camera technology to transform participants into their favorite superheroes. The installation is also wheelchair accessible and even leaves participants with a fun photo souvenir that they can take home.
Offering an entertaining AR experience for shoppers of all ages, this installation is a unique way to promote an upcoming film while giving Mall of the Emirates visitors a more sensory and memorable shopping experience.
This Augmented Reality Mall Stunt Promotes the Batman vs. Superman Film
Jana Pijak — January 11, 2016 — Marketing