Toronto's Alice Through The Looking Glass movie popup opened its doors this past May and invited visitors to experience the film's whimsical spirit in real life. Located in the heart of the city's Queen Street neighbourhood, the pop-up celebrated the film's release while spotlighting movie-themed products from a number of familiar brands including Urban Decay.
While the makeup brand showcased its Alice-themed cosmetics range, How To Cake It‘s Yolanda Gampp was also on hand to showcase her elaborate and tasty desserts which guests were given a chance to sample.
Visitors of this movie popup also got a chance to take a fun photobooth snap inside and even walked away with a limited edition poster by digital artist Andy Fairhurst.
Why This Trend Is Growing
- Movie-themed Activations
- Businesses can create movie-themed popups that immerse visitors in the world of a movie, offering opportunities for brand partnerships and product showcases.
- Celebrity Chef Collaborations
- Partnering with well-known chefs can offer unique opportunities for businesses to showcase their products in new and creative ways, while also offering guests a taste of something special.
- Limited-edition Collectibles
- Adding limited-edition products or collectibles to a brand's lineup can create buzz and incentivize consumers to participate in pop-up events or other marketing campaigns.
Industries Being Reshaped
- Cosmetics
- Cosmetic companies can partner with movie studios to create themed makeup lines, or participate in movie-themed events to showcase their products.
- Food and Beverage
- Food and beverage businesses can collaborate with chefs or participate in movie-themed events to create unique and memorable food experiences for guests.
- Art and Design
- Art and design companies can create limited-edition posters or other collectibles to offer at movie-themed events, creating opportunities for brand exposure and unique collaborations.
