Not too long ago, Google opened the doors to its Made by Google pop-up shop in New York City, which was also referred to as the #PixelSweater pop-up for the holidays.
People were invited to visit the shop and have a small-scale sweater made for their device by a 3D printer. The first 150 people to visit the holiday pop-up were treated to a real ugly Christmas sweater, as well as one for their phone, made by a 3D knitting machine with yarn.
Whether or not a consumer owned a Google Pixel phone already, visiting the #PixelSweater pop-up gave them the chance to take home treats like sweater-shaped cookiea, a Pixel-sized smartphone sweater, a human-sized sweater, a Pixel phone or for a very lucky person, a combination of these items.
What's Driving This Trend
- 3D Printing Personalized Items
- The trend of 3D printing personalized items is growing and can be applied to other products beyond phone sweaters.
- Combining Fashion and Technology
- The intersection of fashion and technology can create unique and memorable customer experiences, such as Google's #PixelSweater pop-up.
- Branded Holiday Pop-up Shops
- More companies can leverage the holiday season to create branded pop-up shops that offer unique experiences and exclusive merchandise to consumers.
Who This Affects Most
- Fashion and Apparel
- The fashion industry can leverage 3D printing technology to create personalized and sustainable products, and incorporate technology to create unique customer experiences.
- Consumer Electronics
- Companies in the consumer electronics industry can explore opportunities to combine technology and fashion, and create unique experiences for customers through pop-up shops or other experiential marketing tactics.
- Hospitality and Event Planning
- The hospitality and event planning industry can leverage pop-up shops or other experiential marketing tactics to create memorable experiences for guests, particularly during the holiday season.
