Smartphone-Inspired Chips

The Google Original Chips Promote the All-New Tensor Chip in the Pixel 6

To emphasize the fact that the Google Tensor chip will be making its debut on the new Pixel 6 series this fall, Google Japan created Google Original Chips. There are just a limited number of packs that were specially made for this promotion and they are said to share a “Googley Salty" flavor.

These potato chips promoting Google's first-ever self-designed system on chip communicate some of the best features of both kinds of chips, including the fact that they're "100% Google" and "manufactured completely in-house." The potato chips are even packaged in bags that recall the striped smartphone design.

Those who are curious about what a Google chip tastes like will have to enter for their chance to win by lottery.

Self-designed Chips
Creating in-house chips provides an opportunity to optimize performance and features.
Limited-edition Promotions
Limited edition promotions create hype and exclusivity, increasing customer engagement and interest.
Cross-industry Marketing
Marketing products in unconventional ways can attract new customers and increase brand awareness.

Industries Being Reshaped

Technology
Developing self-designed chips can improve the performance and capabilities of technological devices.
Food and Beverage
Creating limited-edition food products can generate interest and revenue for the food and beverage industry.
Marketing and Advertising
Innovative marketing strategies like cross-industry marketing can create new opportunities for marketing and advertising agencies.
SCORE
4.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 43%
Activity 88%
Freshness 11%