Milk Glass Co. is an art gallery in Toronto that held North America's first ever virtual reality pop-up cinema space for the duration of two and a half months.
The space was launched by university students who founded VIVID, and curated a set of short films that were revealed in virtual reality at the pop-up. The films were shot using 360-degree cameras and were created for the purpose of providing viewers with a more experiential and immersive movie-going experience that normal theaters are currently unable to offer. While IMAX and 3D films attempt to engross viewers, virtual reality takes that experience to the next level.
This pop-up cinema space sets a new precedent for how brands can use technology to revitalize industries that have been left behind in the digital age.
What Makes This Trend Stand Out
- Pop-up VR Cinemas
- Virtual reality pop-up cinema spaces offer an immersive and experiential movie-going experience, disrupting the traditional cinema industry.
- 360-degree Camera Filming
- The use of 360-degree cameras to create films for virtual reality cinema disrupts traditional filming methods.
- Experiential Entertainment
- The trend towards experiential entertainment, such as virtual reality cinema, is disrupting the traditional entertainment industry.
Sectors Adopting This
- Cinema Industry
- Virtual reality pop-up cinemas disrupt the traditional cinema industry.
- Film Industry
- The use of 360-degree cameras for virtual reality cinema disrupts traditional filming methods in the film industry.
- Entertainment Industry
- The trend towards experiential entertainment, such as virtual reality cinema, disrupts the traditional entertainment industry.
