The Coco Cafe is a beauty brand activation that is set to open its doors in Tokyo this March. The Chanel-themed cafe spotlights the luxury label's newest lip gloss range which consists of 24 vitamin-infused shade varieties. The unique promotional space is not only beautifully branded and decorated but also gives visitors a chance to taste a menu of artisanal beverages and sweets.
Boasting a pink and white color scheme, the cafe will be set up in an airy and open gallery in the heart of Tokyo's Shibuya neighborhood. The So-Cal Link Gallery space will combine product testing stations with a traditional cafe area and bar seating dispersed throughout. Additionally, the space will feature interactive retail accents like a touchscreen wall that targets a tech-savvy demographic of makeup lovers.