Following the release of its chicken-flavored nail polish, KFC has launched a new Extra Crispy Sunscreen. While the idea of smelling like fried chicken may not appeal to everyone, the new lotion does help consumers prevent their skin from actually frying in the sizzling summer sun.
KFC's new Extra Crispy Sunscreen is a limited-edition bottle of SPF 30 available for free to US residents. But unlike ordinary sunscreen, the Colonel-branded formula features the distinctive scent of fried chicken. As the company explains on its website: "Harmful ultraviolet rays bounce off your skin while the lovely fragrance rays penetrate it to give you a healthy chicken aroma."
As part of KFC's recent rebranding effort, the promotion cleverly translates the brand's identity into a tangible product that consumers can actually use.