KFC works in collaboration with Homesick Candles on a pair of scented candles that nod to the signature fried chicken dish and buttery biscuits kicking off with the Bucket of Chicken candle. It is inspired by the iconic Original Recipe chicken which boasts savory notes of the fried chicken starting with browned flour and chicken at the base.
It is then layered with peppercorn and celery and then topped with a blend of garlic, sage, and oregano. For those who may be a bit put off by the savory candle, there is the option of the Buttery Biscuit candle which recreates the aroma of freshly baked biscuits and competes with the top notes of honey and baked flour.
Image Credit: Homesick, KFCShop
Key Themes Behind This Trend
- Novelty Scented Candles
- The unique combination of food scents in candles offers a playful twist on traditional home fragrance products.
- Collaborative Branding
- The union between major brands like KFC and specialized companies such as Homesick Candles demonstrates innovative cross-industry partnerships.
- Sensory Marketing
- Using distinct, memorable aromas can help brands create stronger emotional connections with consumers.
Where This Applies
- Home Fragrance
- The market for scented candles is expanding with unconventional scents that cater to niche consumer preferences.
- Food and Beverage
- Food-related brands are extending their presence into lifestyle products, merging culinary enthusiasm with everyday living.
- Brand Partnerships
- Collaborative product creation between different sectors opens new avenues for brand recognition and market expansion.
