This mobile cannabis lounge was a collaborative effort between Toast and Loopr, who teamed up to take participants on a smoke-centric tour of Aspen. Based in the Colorado city, Toast offers luxe, and elegantly branded cannabis products, while the Louisiana-based Loopr specializes in cannabis tourism experiences -- making this brand partnership a match made in heaven.
Celebrating Toast's newest product release, this brand activation with Loopr was brought to life with help from creative agency Viceroy. In addition to its cannabis lounge on wheels, this Aspen tourism bus also hosted exclusive events on an invite-only basis, creating an unforgettable experience for marijuana enthusiasts.
With social responsibility at the forefront of its core values, Toast aimed to provide visitors of its mobile lounge with "the first legal and safe place to enjoy cannabis in Aspen."