With the legalization of recreational cannabis in New York, many American brands are expanding and entering the local market. Weekenders, a well-known California cannabis pre-roll brand, is one of them.
Weekenders is celebrated for its commitment to quality and sustainability as the brand uses locally sourced flower to create terpene-rich pre-rolls. These pre-rolls come in various strains, including LIFT (Sativa), DREAM (Indica), and GLOW (Hybrid), catering to both beginners and experienced users. All Weekenders products are packaged in eco-friendly materials, reflecting the brand’s commitment to sustainability. As part of its expansion, Weekenders is bringing its high-quality, artisanal pre-rolls to the New York market.
Co-founded by Kahlil Lozoraitis, a long-time New Yorker, Weekenders is one of the first Black-owned cannabis brands to launch in New York State. The brand has its origins in Bed Stuy, Brooklyn, and its founders are excited to bring their California success back to New York.
Image Credit: Colin Clark
What's Driving This Trend
- Recreational Cannabis Expansion
- The legalization of recreational cannabis in New York has led to the expansion of American brands, like Weekenders, entering the local market.
- Terpene-rich Pre-rolls
- Weekenders is known for its commitment to quality and sustainability, using locally sourced flower to create terpene-rich pre-rolls catered to various strains.
- Black-owned Cannabis Brands
- Weekenders, founded by Kahlil Lozoraitis, is one of the first Black-owned cannabis brands to launch in New York State, bringing their California success back to New York.
Who This Affects Most
- Cannabis
- The legalization of recreational cannabis in New York presents an opportunity for brands, like Weekenders, to enter the local market with unique products and sustainable packaging.
- California Cannabis
- The expansion of well-known California cannabis brands, like Weekenders, to the New York market demonstrates the growth potential and reach of the industry.
- Sustainable Packaging
- Weekenders' commitment to eco-friendly materials in packaging reflects the growing demand for sustainability in the cannabis industry, offering opportunities for innovation and market differentiation.
