KFC UK & Ireland recently launched a new campaign introducing an ultra-healthy cauliflower burger as its newest menu addition. The #CleanEating Burger consists of a chia seed cauliflower bun dressed with unsweetened almond yoghurt, ice cube relish, spiralised chicken breast and kale.
While the #CleanEating Burger won't actually be on the menu anytime soon at KFC, this publicity stunt is meant to show that there's a balance between enjoying indulgent fast food meals and extremely healthy foods.
The burger is branded as a creation by Figgy Poppleton-Rice, a fake blogger invented for the stunt who describes herself as a "#CleanEating fanatic and cauliflower connoisseur." To show how extreme this character is when it comes to "clean eating," the @figgypop_rice Instagram account recently shared a photo of a new favorite soup of just water, kale and rice cakes.