KFC has been known to dabble in unusual promotional materials such as chicken-scented sunscreen and edible nail polish, however now the brand has gone even further and created a Nashville Hot Record Album in honor of one of its newest dishes. Even more impressive is the fact that the record is not just a decorative piece, but actually boasts real tracks.
The Nashville Hot Record Album was created as part of a partnership between the fast food brand and actor Fred Armisen. The record itself is a 331/3 pressed vinyl containing a number of tracks written and performed by Armisen, commemorating the return of Nashville Hot Chicken at KFC. To convey the chicken's bold flavors, the album boasts a "sweet/spicy theme" that carries through to the album artwork.
While the idea of a fast food brand creating a record may sound unusual, KFC choose to create the album because Colonel Sanders himself actually released six of his own records over the course of his life.
Key Themes Behind This Trend
- Unusual Promotional Materials
- Exploring innovative ways to promote products and engage with consumers through unconventional and unique marketing materials.
- Brand Partnerships
- Collaborating with influencers and celebrities to create exclusive and limited-edition products that generate buzz and drive sales.
- Cross-industry Collaboration
- Combining the strengths and expertise of different industries, such as fast food and entertainment, to create memorable and interactive experiences for consumers.
Where This Applies
- Fast Food
- Opportunity for fast food chains to create limited-edition merchandise, like vinyl records, to attract loyal customers and increase brand visibility.
- Entertainment
- Openings for actors, musicians, and celebrities to collaborate with brands in creating unique promotional materials that bridge the gap between entertainment and marketing.
- Marketing
- Scope for marketing agencies and professionals to conceptualize and execute creative promotional strategies that break traditional boundaries and capture the attention of target audiences.
