While chicken seems like a most unusual gift to give to someone on Valentine's Day, especially in comparison to a failproof option like chocolate, KFC is helping chicken lovers to share a romantic KFC chicken bucket for February 14th.
The 'ChickenGram' promotion is running exclusively in Canada and has people enter a contest by sharing their great love story. A winner will receive a heart-shaped chicken box that contains chicken-themed poetry on the lid. One of the charming options begins: "Nothing in the world gives me more delight than us sharing a bucket coloured red and white..."
In the past, KFC has also introduced other novelty KFC chicken buckets, such as one for Mother's Day that was capable of recording a special message.
Key Themes Behind This Trend
- Novelty Food Packaging
- There is an opportunity to disrupt the food packaging industry by creating unique and memorable packaging designs for special occasions like holidays.
- Promotional Contests
- Businesses can engage customers and create buzz for their brand by running contests that encourage people to share their love stories or other personal experiences.
- Themed Products
- Companies can capitalize on holidays and other special occasions by creating themed products like heart-shaped chicken containers that cater to the celebratory mood.
Where This Applies
- Fast Food
- Fast food companies like KFC can differentiate themselves in a crowded market by creating unique promotions and offerings that resonate with customers.
- Packaging
- There is an opportunity to disrupt the food packaging industry by creating unique and memorable packaging designs for special occasions like holidays.
- Marketing and Advertising
- Marketing and advertising firms can help businesses create memorable campaigns around special occasions like Valentine's Day by using creative messaging and promotional tactics.
