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Top 30 Interactive Trends in March

From Gamified Marathon Events to Million-Dollar Chip Contests

— March 26, 2017 — Marketing
The top March 2017 interactive marketing ideas sees brands experimenting with new ways to encourage consumers to interact with their products, either online on in person. This includes videos that increasingly become more vibrant as certain actions are taken by the viewer, gamified marathon events and alcohol bottles that can be customized with one's own description of the product.

One of the major themes that can be seen throughout these interactive marketing trends is that companies from across all industries are turning to help from consumers when it comes to crowdsourcing and prototyping new ideas. Some of the best examples of this include 99designs turning to the online design community for the creation of its new logo and the fact that this year's winner of the Lay's 'Do Us A Flavor' contest will receive a grand prize of one million dollars.
6
Score
Popularity
Activity
Freshness
29
Demographic-Based Installations
Demographic-Based Installations
FacebookIQ Live Highlighted the Impact of Social Platforms
<
28
LED Skydiving Campaigns
LED Skydiving Campaigns
This Enchanting Red Bull Campaign Shows Flight Patterns Being Tracked
<
27
Crowdsourced Rebranding Campaigns
Crowdsourced Rebranding Campaigns
Barefoot Bucha Used Fan Input to Rebrand as Blue Ridge Bucha
<
26
Commuter-Focused Coffee Giveaways
Commuter-Focused Coffee Giveaways
Löfbergs Brought People Together by Combining Their Interactions
<
25
Promotional Virtual Fitting Rooms
Promotional Virtual Fitting Rooms
This Float and Bud Light Creation Uniquely Showcase Merchandise
<
24
After-Hours Chocolate Tastings
After-Hours Chocolate Tastings
Hotel Chocolat's Chocolate Tasting Event is Branded as a 'Lock-In'
<
23
Crowd-Sourced Nonprofit Distributions
Crowd-Sourced Nonprofit Distributions
This Google Bay Area Campaign Involved the Community
<
22
Telekinetic Chicken Campaigns
Telekinetic Chicken Campaigns
This KFC India Campaign Was Made to Promote Its 'Nashville Chicken'
<
21
Talking Vending Machine Campaigns
Talking Vending Machine Campaigns
This Reese's Campaign Promoted a New Chocolaty Spread
<
20
Theatrical Running Experiences
Theatrical Running Experiences
'The Big Chase' by ASICS Led Runners Through a Film Noir Story
<
19
AR Forestry Apps
AR Forestry Apps
The 'Gruffalo Spotter' is a Family-Friendly App for Forestry Tourism
<
18
Smile-Sharing Campaigns
Smile-Sharing Campaigns
This Colgate Ad Highlights a Brand Activation with a Positive Message
<
17
Digital Cooking-Dunking Challenges
Digital Cooking-Dunking Challenges
Google and OREO Joined to Create Unique Way to Do an OREO Dunk
<
16
Crowdsourced Chocolate Shipping Contests
Crowdsourced Chocolate Shipping Contests
Hershey's Latest Contest Aimed to Solve a Shipping Issue
<
15
Gamified Marathon Events
Gamified Marathon Events
'The Gaming Marathon' by Samsung is a Real-Life Race Game
<
14
Million-Dollar Chip Contests
Million-Dollar Chip Contests
Lay's 'Do Us A Flavor Campaign' Promises a $1 Million Reward
<
13
Customized Beer-Labeling Apps
Customized Beer-Labeling Apps
Laphroaig’s App Lets Drinkers Create "Opinionated" Whisky Labels
<
12
Crowdsourced Company Logos
Crowdsourced Company Logos
'99designs' Turned to Its Community of Designers for Its New Logo
<
11
Interactive Inner Strength Installations
Interactive Inner Strength Installations
The #WeighThis Campaign Highlighted Achievable Goals
<
10
Ephemeral Football Games
Ephemeral Football Games
Anheuser-Busch Brought Back Its 90s 'Bud Bowl' Ad as a Snapchat Game
<
9
Swear Jar Travel Campaigns
Swear Jar Travel Campaigns
Hotels.com Canada is Offering Consumers the Chance to Leave the Cold
<
8
Color-Changing Videos
Color-Changing Videos
Little Mended Hearts' Video for Sick Kids Gets Brighter with Donations
<
7
Commercial Coupon Campaigns
Commercial Coupon Campaigns
Dannon is Offering Mobile Coupons Through a New Television Ad
<
6
In-Store Pickup Stations
In-Store Pickup Stations
Wal-Mart is Now Piloting a Self-Dispensing Tower for In-Store Pickups
<
5
Virtual Drink-Sharing Campaigns
Virtual Drink-Sharing Campaigns
Label 5's 'High 5' Campaign Lets People Share Drinks Online
<
4
Latte Art Workshops
Latte Art Workshops
The Nespresso Creatista Studio Mimics an At-Home Barista Experience
<
3
Kid-Friendly Pop-Up Spas
Kid-Friendly Pop-Up Spas
The My Little Pony Spa in NYC Offers Makeup, Hair and Manicure Packages
<
2
Contactless Donation Benches
Contactless Donation Benches
These 'Smart Benches' Offer a Unique Way to Donate to Cancer Research
<
1
Humorous User Data Billboards
Humorous User Data Billboards
This Spotify Campaign Was Created to Showcase Creative Playlists
<