Last summer, the Hershey Company teamed up with NineSigma to leverage the power of crowdsourcing in order to solve a common shipping issue. While many companies turn to crowdsourcing to name new products or choose new flavors, Hershey proved that the model can be equally useful for solving common business problems as well.
The Hershey 'Cool Ship Technologies' contest was launched last year in an effort to find a "lightweight, affordable cool shipping system that will keep chocolate close to the temperature at which it was packed for at least 48 hours." The idea was to help the company find a way to ship chocolate year round without resorting to gel packs to keep the product cold. Fans were asked to submit their ideas along with proposals supported by real data through NineSigma for consideration. The winner of the contest was awarded $25,000 in development funds, as well as the opportunity to continue collaborating with the brand.
Crowdsourced Chocolate Shipping Contests
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