Lay's is once again crowdsourcing an idea for its newest flavor as part of its 'Do Us A Flavor' campaign, and is offering a hefty reward for the individual who wins.
The campaign was recently kicked off by Nick Lachey and his brother, where the two held a "pitch-off" with participants coming on stage and singing and dancing to inspire people to submit their own ideas. Participants have until March 19, 2017 to create a video, photo or a written piece about their flavor ideas and the inspiration behind them. Participants have an excellent incentive to submit their ideas, as the winner receives a prize of $1 million.
With past competitions bringing Thai Sweet Chili and Magic Masala chips to life, this year's Do Us A Flavor will likely be as creative as ever.