Lay's is once again crowdsourcing an idea for its newest flavor as part of its 'Do Us A Flavor' campaign, and is offering a hefty reward for the individual who wins.
The campaign was recently kicked off by Nick Lachey and his brother, where the two held a "pitch-off" with participants coming on stage and singing and dancing to inspire people to submit their own ideas. Participants have until March 19, 2017 to create a video, photo or a written piece about their flavor ideas and the inspiration behind them. Participants have an excellent incentive to submit their ideas, as the winner receives a prize of $1 million.
With past competitions bringing Thai Sweet Chili and Magic Masala chips to life, this year's Do Us A Flavor will likely be as creative as ever.
What's Driving This Trend
- Crowdsourced Product Development
- Lay's 'Do Us A Flavor Campaign' is an example of how crowdsourcing can be used to generate new product ideas, which can positively impact a company's bottom line.
- Consumer Engagement
- Lay's 'Do Us A Flavor Campaign' is an innovative way to engage customers and get them involved in the product development process.
- Branded Contests
- Lay's 'Do Us A Flavor Campaign' is an example of how companies can create branded contests to create a buzz around a new product or service.
Who This Affects Most
- Food and Beverage
- The 'Do Us A Flavor Campaign' by Lay's is an example of how the food and beverage industry can leverage crowdsourcing to get new product ideas and consumer insights.
- Marketing and Advertising
- Lay's 'Do Us A Flavor Campaign' is a creative example of how marketing and advertising professionals can engage with customers and build brand awareness.
- Retail
- Lay's 'Do Us A Flavor Campaign' is an example of how the retail industry can use branded contests to create excitement around new products and drive sales.
