Winters in Canada can be painfully cold and long, which is why Hotels.com decided to create a unique swear jar campaign that encourages people to express their anger for the chance to get somewhere sunny for a little while.
For more money to be added to the virtual swear jar, Twitter users simply have to send a message with the proper hashtags while complaining about the frigid temperatures. The more they curse to show their dissatisfaction, the more money is added. Those interested in traveling can enter to win by simply signing up with their full name and email address.
Although names can be entered at any time, they'll only be drawn by Hotels.com once the swear jar reaches $1,000. If one wins, they'll be given a gift card that they can use towards a room in a warm location.