This Spotify campaign was created by transforming user data onto billboards, which were created with the help of agency Wieden + Kennedy New York.
Each of the billboards features the name of an obscure playlist that was created through the digital music service. On one, the words "Someone made a 'root canal songs' playlist. Probably because they never had a 'flossing songs' playlist" are included. Another states: "Someone made a playlist called 'sorry I lost your cat' when they could have been making flyers."
The playlist Spotify campaign follows a similar one that also made use of data. Instead of taking inventive playlist names however, the billboards included stats regarding the number of times people listened to certain songs over the course of the year. By transforming its data into billboards, Spotify appeals to consumers in a way that's both humorous and relatable.