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This Float and Bud Light Creation Uniquely Showcase Merchandise

 - Feb 17, 2017
References: floathybrid & vimeo
Float and Bud Light teamed up to design virtual fitting rooms that were a hit at the beer brand's 'Party Conventions' in New York, Atlanta and Los Angeles.

By setting them up in casual settings where networking is a priority for attendees, Float and Bud Light were able to facilitate interactions between people who might otherwise feel uncomfortable. This helped to improve the overall atmosphere of the party itself, while also creating branded content that could be shared across social media platforms. Although the beer brand's beverages were featured prominently, the virtual fitting rooms allowed participants to try on some of its latest merchandise too.

By integrating this interactive experience into the Party Conventions, Float and Bud Light brought attendees together while marketing the beer brand's products to consumers, both in person and on social media.