Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Hotel Chocolat's Chocolate Tasting Event is Branded as a 'Lock-In'

 - Feb 23, 2017
References: blog.hotelchocolat & eventmagazine
There are many confectionery brands that hold chocolate tasting events for the public, but Hotel Chocolat is experimenting with a new kind of experience that puts a spotlight on exclusivity.

Hotel Chocolat's 45-minute chocolate tasting events are held after a store's closing hours, and as such, are branded as 'Chocolate Lock-Ins.' Those who attend one of these tastings will be treated like a VIP with a glass of Prosecco and a Secret Card, which gives access to £10 off any purchases made in-store the night of the event. Those on the outside of the event will see a "do not disturb" sign on street level.

As Hotel Chocolat describes, the Chocolate Lock-Ins explore different themes weekly, such as chocolate made with some of the planet's rarest cocoa or herbal infusions.