FacebookIQ Live was a campaign created by the social media corporation which allowed those in attendance to connect in real-time by taking part in highly immersive experience-based events.
With this, the company was able to show just how far its data could go in bringing people together, as it allowed attendees to really internalize the information because they were interacting with it psychically. The purpose of FacebookIQ Live therefore brought insights to life, as attendees could experience the impressive ability of the platform as they walked through open-plan installations that highlighted how different demographics interacted with it.
An example was the Instagram Cafe, which showed attendees how mothers and Millennials are sharing on the platform. Other installations demonstrated path-to-purchase behaviors and how new parents gain useful knowledge through Facebook.