Last year, 99designs decided to revamp its company logo by enlisting the help of the community of artists who make its business possible.
99designs is a design crowdsourcing site that allows up-and-coming artists showcase their work in different mediums. This same model was subsequently used to help the company create a fresher and more contemporary version of its logo. With the help of the 99designs community, the company's meta crowdsourcing contest resulted in the creation of a more streamlined logo that matched the company's freshly stripped-back website. Instead of the '99' sitting in a square box, the company straightened out the logo and pushed the number and letters together.
The clever campaign demonstrates how 99designs was able to show its appreciation for its community, while also validating the success of the crowdsourcing model.
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