Many of those walking down Toronto's Queen Street West, near the city's popular Trinity Bellwoods Park, were greeted by a talking vending machine as part of a Reese's campaign.
Dubbed #DoYouSpoon? the campaign was created to promote the brand's new peanut butter and chocolate product, which can be spread over a slice of toast or eaten straight out of the container with a spoon. The Reese's campaign encouraged participants to do the latter, after they were asked to romantically cuddle up next to a large gold spoon that was placed in the ground beside the vending machine.
After doing so, participants were given their own container of the spread and a much smaller spoon that they could take home. The campaign resulted in some hilarious reactions and enticed many people to stop and interact with the vending machine.
Talking Vending Machine Campaigns
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Sci-Fi Cereal Branding
Decadent Dessert Milkshakes
Candied Confectionery Donuts
Halloween-Inspired Snack Mixes
Chunky Chocolate Bar Spreads