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Talking Vending Machine Campaigns

This Reese's Campaign Promoted a New Chocolaty Spread

— February 20, 2017 — Marketing
Many of those walking down Toronto's Queen Street West, near the city's popular Trinity Bellwoods Park, were greeted by a talking vending machine as part of a Reese's campaign.

Dubbed #DoYouSpoon? the campaign was created to promote the brand's new peanut butter and chocolate product, which can be spread over a slice of toast or eaten straight out of the container with a spoon. The Reese's campaign encouraged participants to do the latter, after they were asked to romantically cuddle up next to a large gold spoon that was placed in the ground beside the vending machine.

After doing so, participants were given their own container of the spread and a much smaller spoon that they could take home. The campaign resulted in some hilarious reactions and enticed many people to stop and interact with the vending machine.
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