This Reese's Campaign Promoted a New Chocolaty Spread
Riley von Niessen — February 20, 2017 — Marketing
References: youtube & andyoumarketing
Many of those walking down Toronto's Queen Street West, near the city's popular Trinity Bellwoods Park, were greeted by a talking vending machine as part of a Reese's campaign.
Dubbed #DoYouSpoon? the campaign was created to promote the brand's new peanut butter and chocolate product, which can be spread over a slice of toast or eaten straight out of the container with a spoon. The Reese's campaign encouraged participants to do the latter, after they were asked to romantically cuddle up next to a large gold spoon that was placed in the ground beside the vending machine.
After doing so, participants were given their own container of the spread and a much smaller spoon that they could take home. The campaign resulted in some hilarious reactions and enticed many people to stop and interact with the vending machine.
Dubbed #DoYouSpoon? the campaign was created to promote the brand's new peanut butter and chocolate product, which can be spread over a slice of toast or eaten straight out of the container with a spoon. The Reese's campaign encouraged participants to do the latter, after they were asked to romantically cuddle up next to a large gold spoon that was placed in the ground beside the vending machine.
After doing so, participants were given their own container of the spread and a much smaller spoon that they could take home. The campaign resulted in some hilarious reactions and enticed many people to stop and interact with the vending machine.
Trend Themes
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Interactive Vending Machine Campaigns — Opportunity to create engaging campaigns that utilize talking vending machines to entice customer interaction.
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Product Promotion Through Immersive Experiences — Creating memorable experiences around new products through interactive campaigns that encourage customer participation.
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Innovative Product Packaging and Presentation — Exploring new ways to package and present products, such as Reese's spread, to attract consumer attention and generate excitement.
Industry Implications
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Food and Beverage — Opportunity for food and beverage companies to enhance brand awareness and drive product sales through interactive vending machine campaigns.
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Marketing and Advertising — Potential for marketing and advertising agencies to develop creative campaigns that leverage interactive experiences to promote products.
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Packaging and Design — Demand for innovative packaging and design solutions to create visually appealing and attention-grabbing product presentations.
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