Rather than sharing cookies or candies with sweet messages on them for Valentine's Day, Tyson is inviting chicken lovers to personalize their very own Tyson Nuggets of Love. The heart-shaped nuggets from the brand are made with 100% white meat chicken raised with no antibiotics and for a limited time, the brand is giving away a Sauce Stylus that works like a pen. When filled with a favorite sauce, the Sauce Stylus can be used to share "sweet and savory notes."
For their chance to win a Sauce Stylus, people are invited to tag their own valentine on social media and use the #SayItWithNuggets and #sweepstakes tags. 250 valid entries will be selected to receive a Sauce Stylus, plus a coveted bag of Tyson Nuggets of Love, although the heart-shaped nuggets can also be purchased on their own.
What's Driving This Trend
- Food Personalization
- As seen in Tyson's customizable Valentine's Nuggets, there's an opportunity for food companies to offer more personalized food products that people can decorate or customize to their liking.
- Sauce Styling
- The Sauce Stylus included with Tyson's Valentine's Nuggets allows for a new way of sauce application, representing an opportunity for kitchen utensil makers and food companies to create products that facilitate stylized sauce and dip presentation.
- Social Media Promotion
- The #SayItWithNuggets social media promotion offers an opportunity for businesses to use social media to engage with their customers and promote their products in a fun and interactive way.
Who This Affects Most
- Food and Beverage
- Tyson's customizable Valentine's Nuggets demonstrates a disruption opportunity for the food and beverage industry with regards to customizable products.
- Kitchen Utensils
- The Sauce Stylus provided by Tyson creates an opportunity for the kitchen utensil industry to create novel products that help people style their food presentations.
- Social Media Marketing
- The #SayItWithNuggets social media promotion highlights the opportunity for businesses to utilize these channels to showcase their products in a unique and interactive way.
