KFC is now working with the "Google of China," Baidu, on its newest smart restaurant in Beijing. One of the most impressive new fixtures in the store is a smart menu board that's powered by facial recognition technology. When looking at the menu board, those who are visiting KFC will have suggestions made to them based on their age, gender and facial expression. Ultimately, consumers have the final say with what they want to order, but this smart menu system offers an efficient way to speed up the ordering process.
Also at this smart restaurant in China, KFC offers a range of augmented reality games that can be accessed through table stickers.
This past year, KFC introduced a number of wild and wacky products, including everything from fried chicken candles and lotion to flavored nail polish and promotional vinyl records. Novelty aside, an innovation like this smart menu board could revolutionize fast food ordering systems of the future.