Australia-Style Bacon Burgers

KFC Australia’s New Bacon Lovers Burger is Made with Back Bacon

While hamburgers pilled high with bacon strips are common across the US, KFC Australia is offering its own take on the meaty sandwich with its new Bacon Lovers Burger. Instead of salty strips of crispy bacon, this burger is made with large, round cuts of back bacon.

The new Bacon Lovers Burger is a carnivore-friendly creation created for Australia's summer season. The burger itself consists of an Original Recipe chicken fillet topped with two slices of cheese, two slices of back bacon and the chain's new Baconnaise sauce, all served on a brioche-style bun. The main difference between the Australian-style bacon burger and its American counterparts is not just the addition of bacon mayonnaise, but also the use of back bacon, which is cut from the loin instead of the fatty belly of the pig. The result is a distinctively Aussie take on one of America's favorite burgers.

Back Bacon Burgers
Fast food chains and restaurants can explore the use of back bacon in burgers as a unique alternative to the classic pork belly strips
Bacon Flavored Sauces
The introduction of bacon mayonnaise by KFC Australia can inspire food and condiment companies to create and market their own bacon-flavored dressings and sauces
Regional Fast Food Creations
Fast food franchises or chains can experiment with introducing regional takes on classic American dishes to cater to local tastes and preferences

Industries Being Reshaped

Fast Food
Fast food chains and restaurants can explore the use of back bacon in burgers and other menu items to add a distinct flavor and differentiate themselves from competitors
Food Manufacturing
Food and condiment companies can create and market their own bacon-flavored dressings and sauces, inspired by the introduction of bacon mayonnaise by KFC Australia
Regional Cuisine
Established fast food franchises or chains can expand their offerings to include regional takes on classic dishes to cater to local tastes and preferences
SCORE
2.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 44%
Freshness 8%

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