Brooklyn Owl is a New York City-based retail store that specializes in offering products that are inspired by unicorns.
The store was once just an online retailer created by Annie Bruce – who spent her time creating "wearable unicorn horns" after her daughter came up with the idea at a young age. As the unicorn craze continues to blow up on social media – whether in the form of makeup, fashion or beverages – Bruce decided to turn to brick-and-mortar in order to sell her products. Brooklyn Owl sells multicolored handcrafted unicorn horns, as well as clothing and accessories, that are primarily targeted towards children.
This retail space functions as evidence that the current popularity of unicorns, and items inspired by the mythical creatures, has not yet seen its final days.