Brooklyn Owl is a New York City-based retail store that specializes in offering products that are inspired by unicorns.
The store was once just an online retailer created by Annie Bruce – who spent her time creating "wearable unicorn horns" after her daughter came up with the idea at a young age. As the unicorn craze continues to blow up on social media – whether in the form of makeup, fashion or beverages – Bruce decided to turn to brick-and-mortar in order to sell her products. Brooklyn Owl sells multicolored handcrafted unicorn horns, as well as clothing and accessories, that are primarily targeted towards children.
This retail space functions as evidence that the current popularity of unicorns, and items inspired by the mythical creatures, has not yet seen its final days.
Key Themes Behind This Trend
- Unicorn Craze
- Brooklyn Owl is capitalizing on the continuing popularity of unicorns with their themed accessory products.
- Brick-and-mortar Retail
- Brooklyn Owl's success shows the potential for brick-and-mortar retail stores to sell unique and niche products.
- Children's Accessories
- Brooklyn Owl's focus on selling unicorn-inspired accessories for children highlights a growing trend in the children's accessory market.
Where This Applies
- Retail
- Retailers can take inspiration from Brooklyn Owl and capitalize on the popularity of unique products that cater to niche audiences.
- Children's Products
- Brooklyn Owl's products for children suggest an opportunity for growth within the children's product industry.
- Handcrafted Products
- Brooklyn Owl's handcrafted unicorn horns offer an opportunity for businesses to differentiate themselves in the market with unique, personalized products.
