Echoing an online concept that Lids launched under the same earlier this year, Lids Hat Drop is a new retail concept in Queens, New York that provides access to exclusive and limited-edition drops. This brick-and-mortar retail space focuses on hats, baseball caps and beanies, as well as special collaborations that are meaningful to the surrounding community.
Every Friday, store visitors have first access to new hat drops before the collection goes online. And within the hat space, there's also a signature Custom Zone where customers can embroider a product of their choosing on-site.
This retail concept further amplifies Lids as a leader in the hat community, and it builds on the proven success of its online efforts.
Why This Trend Is Growing
- Limited Edition Drops
- Exclusive access to limited edition drops through brick and mortar retail stores
- Customization Services
- On-site customization services offered to customers
- Community-centric Collaborations
- Offering special collaborations that are meaningful to the surrounding community
Industries Being Reshaped
- Retail
- Brick and mortar stores are leveraging limited edition drops and customization services to increase foot traffic and compete with online retail
- Fashion
- Exclusive and community-centric collaborations create disruptive innovation opportunities for fashion brands
- Sports Merchandise
- Limited edition drops and on-site customization services create a unique fan experience and potential for increased fan loyalty
