'Unicorn Tears' is the name of a beautiful Too Faced lipstick that features an iridescent shimmer of blue, pink and purple colors. The cosmetic product is a part of the brand's Le Creme collection, which is touted to provide a "super-luxe combination of creamy color and intense hydration for unprecedented ultra-comfortable wear."
While the product is in fact a lipstick, it has been attracting a ton of attention on social media as of late from consumers who are using it as a blush, an eyeshadow or a highlighter.
As of late, several new products are appearing on the market with whimsical unicorn branding—including the new 'UNICORN' chocolate flavor from Ritter Sport, as well as a rebranded gin liqueur product from Firebox that is also identified as 'Unicorn Tears.'
What Makes This Trend Stand Out
- Iridescent Makeup
- The rise of iridescent makeup opens up opportunities for creating more products with iridescent finishes for different applications such as blush, eyeshadow and highlighter.
- Whimsical Branding
- The popularity of unicorn-themed branding presents an opportunity for businesses to create more magical and fantastical products that appeal to consumers.
- Multi-functional Products
- The trend of consumers using this lipstick as a blush, eyeshadow or highlighter suggests a demand for multi-functional beauty products that can be versatile for different uses.
Sectors Adopting This
- Cosmetics
- Cosmetic companies can explore creating more iridescent makeup products such as eyeshadows, highlighters, and multi-functional products with iridescent finishes.
- Food and Beverage
- Food and beverage companies can create more whimsically branded products with magical and fantastical themes, inspired by the popularity of unicorn-themed branding.
- Alcohol
- Alcohol companies can explore creating more products with playful and whimsical themes, such as unicorn-themed branding, to appeal to a wider range of consumers.
