The Etsy store 'Bitter Lace Beauty' made famous for its popular rainbow highlighter will soon be coming out with a collection of Halloween-themed cosmetics.
The new cosmetics collection features only highlighters, four in the form of powders and one in the form of a liquid. The inspiration behind the highlighters is all Halloween-themed, but diverse within that category. Everything from spiderwebs and candy corn to blood splatters and the TV show American Horror Story functioned the inspiration for the design of these products. The highlighters stray from the traditional white, gold and champagne colors that most cosmetics of their kind come in and are offered in everything from red and white to pink and green.
With Halloween just around the corner, these Bitter Lace Beauty products are likely to be popular.
Why This Trend Is Growing
- Halloween-themed Cosmetics
- Opportunity for cosmetics companies to capitalize on the Halloween season by creating a themed line of products.
- Non-traditional Highlighter Colors
- Innovation opportunity for brands to offer highlighters in unique colors outside of the typical gold and champagne shades.
- Niche Cosmetics Markets
- Opportunity for brands to cater to niche markets with specialized cosmetic products.
Industries Being Reshaped
- Beauty and Cosmetics
- Beauty and cosmetics companies can create Halloween-themed lines of products to cater to consumers during the holiday season.
- Fashion
- Fashion companies can collaborate with cosmetics brands to create Halloween-themed makeup lines to go along with their costumes and apparel.
- E-commerce
- Opportunity for e-commerce platforms to tap into the Halloween market by promoting and selling themed makeup lines.
