Described by Refinery29 as "the all-time glitziest illuminator," this rainbow highlighter is making a lot of noise online. Available from Bitter Lace Beauty on Etsy, the highlighting product reflects light and gives the skin a magically dewy appearance in all the colors of the rainbow.
Currently out of stock due to popularity, the PRISM rainbow highlighter is suitable for all skin tones. The metallic palette is part of a homemade cosmetic range by Jenna, which also consists of gold and copper, pink and nude, seafoam mint and a gold-silver combo highlight. A few of these are even vegan-friendly.
Given the recent surge of strobing as a makeup technique, it is unsurprising this highlighting product is all the rage. A new release date will be made known soon.
What's Driving This Trend
- Rainbow Highlighters
- Opportunity for cosmetic companies to develop and market a range of multi-colored highlighters that appeal to customers looking for unique makeup products.
- Strobing Makeup Technique
- Opportunity for makeup brands to create and promote products specifically designed for achieving the strobing effect, such as illuminators and highlighting palettes.
- Vegan-friendly Cosmetics
- Opportunity for cosmetics companies to cater to the growing demand for vegan-friendly beauty products by offering a range of cruelty-free highlighters and other makeup items.
Who This Affects Most
- Cosmetics
- The cosmetics industry can capitalize on the popularity of rainbow highlighters by creating their own versions and incorporating them into their product lines.
- Makeup
- The makeup industry can take advantage of the strobing trend by developing and marketing products that help achieve the desired effect, such as illuminators and highlighting tools.
- Beauty
- The beauty industry can tap into the demand for vegan-friendly cosmetics by offering a range of cruelty-free and natural highlighters and other makeup products.
