Inspired by the very artwork that it's helping to be as vibrant and healthy as possible, the Electric Ink Tattoo Care cosmetic branding is a visual nod to the subculture of tattoos. Designed by London-based artist Tom Gilbour with Robot Food, the branding speaks to the classic styling of traditional tattoo artwork.
Tattoos are a subculture tradition that has quickly become a popular form of body modification amongst many people who would fall into the mainstream category of society. As such, new products and innovations are being brought to market that are more acceptable and oriented towards targeting this growing niche.
The Electric Ink Tattoo Care cosmetics lineup consists of moisturizers and oils that help to condition the skin for optimal vibrancy of body artwork.