The Schmidt's Naturals Charcoal + Magnesium underarm deodorant is positioned as being a more beneficial cosmetic to use over drugstore varieties that is free of harsh chemicals and suitable for sensitive skin.
A growing number of consumers are becoming more weary of existing cosmetics and personal care products that are made using unnatural ingredients. Brands are responding with products like the Schmidt's Naturals Charcoal + Magnesium deodorant, which is made using a mineral-enriched recipe that uses natural ingredients like coconut oil, Shea butter and baking soda.
The Schmidt's Naturals Charcoal + Magnesium underarm deodorant features activated charcoal and vitamin E, which work together to soothe the skin and eliminate odor. The natural scent of the cosmetic product is positioned as being like "freshly fallen rain."