This Honda Campaign Shows Consumers Falling in Love with Its Models
Riley von Niessen — July 27, 2016 — Autos
As a part of a new promotional Honda campaign, the company released a series of short commercials that shows consumers in a car dealership falling head-over-heels in love with its models.
Each of the ads works to increase awareness of the 'Honda Summer Clearance Event' and the cars that can be found available there. With this, the Honda Campaign features its 2016 Civic LX Sedan, Multi-Vehicle, CR-V LX and the Accord LX Sedan.
Upon walking into the dealership in the commercials, consumers immediately lay their eyes on the Honda vehicles, at which point a well-known pop song surrounding a romantic theme begins to play. The dealership is illuminated with pink and purple lights and they continue to stare blissfully at the Honda, brought back to reality only when a salesperson interjects.
Each of the ads works to increase awareness of the 'Honda Summer Clearance Event' and the cars that can be found available there. With this, the Honda Campaign features its 2016 Civic LX Sedan, Multi-Vehicle, CR-V LX and the Accord LX Sedan.
Upon walking into the dealership in the commercials, consumers immediately lay their eyes on the Honda vehicles, at which point a well-known pop song surrounding a romantic theme begins to play. The dealership is illuminated with pink and purple lights and they continue to stare blissfully at the Honda, brought back to reality only when a salesperson interjects.
Trend Themes
1. Romantic Car Commercials - Car companies are using romantic themes in their adverts to capture the hearts of potential car buyers.
2. Innovative Automotive Advertising - Automotive companies are innovating their advertising strategies to boost brand awareness and increase car sales.
3. Emotional Connections to Cars - Marketing campaigns that create an emotional connection between consumers and cars can lead to increased brand loyalty and repeat purchases.
Industry Implications
1. Automotive Industry - Companies in the automotive industry can benefit from creating emotional connections with their customers through effective marketing campaigns, ultimately leading to increased sales.
2. Advertising Industry - The advertising industry can explore opportunities to create innovative campaigns that capture the hearts of consumers, leading to increased brand awareness and sales for clients.
3. Music Industry - Music plays an important role in creating emotional connections in advertising campaigns, making the music industry a potential partner for creating successful marketing campaigns.
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