This CB2 decor ad showcases the design retailer's latest collaboration with the Hill-side, a Brooklyn-based lifestyle brand that offers a mix of menswear and housewear essentials.
Known for creating modern menswear -- from heavy cotton tops to distressed denim accessories -- the Hill-side appeals to the practical urbanite who desires both style and comfort while on the go. The brand is also known for its handmade collection of Japanese pottery and its signature sneaker offering that both promote eco-friendly practices.
Borrowing from their wearable product range, the label's founders speak about their main inspiration behind this CB2 collaboration and elaborate on their love for pattern. In addition to spotlighting the Hill-side's creative process, this decor ad also targets the lifestyle brand's loyal consumers in a way that is both honest and authentic.