The new Wayfair commercial for 2016 has been capturing attention for the innovative manner in which it succeeds in revisiting and remixing an old-school jingle from the annals of the brand, as well as its use of company employees in the video.
This innovative Wayfair commercial makes use of the famous jingle used in the company's very first ad campaigns. Titled 'Wayfair Musical: The Remix", the ad features 22 real Wayfair employees singing and dancing to the jingle while leading viewers through a home showcasing the wide array of furniture and decor products offered by Wayfair. The ad was filmed in a single stake, and features employees from all levels of the organization.
The Wayfair Musical: The Remix ad is a great example of highly innovative and appealing advertising at a time when it's increasingly difficult to impress ad-weary television viewers.