This IKEA Home Tour YouTube commercial is designed to introduce the latest and greatest IKEA products to viewers, while also inspiring them into remodeling and rejuvenating different spaces in their house.
The video introduces viewers to a graphic designer called Wade who works in an utterly uninspiring basement home office that has a poorly planned layout and very little charm. Members of the IKEA Home Tour Squad then visit the space and come up with a variety of furniture and decor solutions designed to spruce up the space and increase Wade's productivity and satisfaction levels in his home office.
This IKEA Home Tour video takes a more relatable approach than traditional ads, as it aims to show viewers that anyone and everyone can benefit from redesigning their home spaces using IKEA products.
Key Themes Behind This Trend
- Home Office Makeovers
- This trend represents a disruptive innovation opportunity for companies specializing in home and office furniture, decor and interior design.
- Relatable Marketing
- This trend represents a disruptive innovation opportunity for companies in all industries, to create more personalized and relatable advertising content.
- Youtube Product Tutorials
- This trend represents a disruptive innovation opportunity for companies in any industry to tap into the growing popularity of video content on social media platforms, particularly YouTube.
Where This Applies
- Furniture and Decor
- This industry can capitalize on the home office makeovers trend by promoting versatile and inspiring products specifically designed for home office spaces.
- Interior Design
- This industry can capitalize on the relatable marketing trend by creating more personalized and humanized branding and advertising content, that focuses on the end user's needs and aspirations.
- Social Media Marketing
- This industry can capitalize on the YouTube product tutorials trend by creating engaging and informative video content that showcases the features and benefits of their products and services.
