Just ahead of Mother's Day, Dove release a heartwarming ad titled 'A Mother's Love.' Continuing with the theme of its 'Real Beauty Campaign,' the ad celebrates real moms and everything their bodies endure in the process of raising children.
A Mother's Love follows one women as she raises her sons from birth to early adolescence. The ad highlight's the bumps, bruises and scrapes the mother endures as she cares for her young sons. The idea behind the ad is target millennial moms, who are more drawn to ads that are authentic and emotion-driven.
With the majority of millennial moms controlling the family finances, advertisers are increasingly looking for ways to connect with this key demographic. This Dove ad perfectly targets young mothers by tapping into the emotions and authentic experiences of real women.