Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Obstacle Course Motherhood Ads

Ziploc's 'Tough Mother' Ad Replicates the Challenges of Being a Mom

— July 12, 2016 — Marketing
In an effort to target millennial mom's Ziploc teamed up with the obstacle course brand Tough Mudder to create an ad titled 'Tough Mother.' Playing on the popularity of extreme obstacle course competitions, the ad demonstrates just how challenging being a mom can be.

In the Tough Mother ad, three moms are challenged to complete an obstacle course that mirrors some of the routine tasks they complete everyday. Each task involves the use of Ziploc bags to show how the handy plastic baggies can help moms streamline their daily routine. To make the segment more appealing to young moms, Ziploc tapped social influencers such as Brittany Nulls and Lauren Shaw to star in the ad.

The ad ultimately conveys the strength and stamina of modern-day moms by drawing similarities between everyday tasks and a Tough Mudder-type competition.
Trend Themes
1. Millennial Mom Advertising - Opportunity for brands to target millennial moms with innovative and relatable ads.
2. Extreme Obstacle Course Marketing - Utilizing extreme obstacle course concepts to engage and captivate audiences in advertising campaigns.
3. Influencer Collaborations in Ads - Collaborating with social media influencers to enhance brand visibility and appeal in advertising.
Industry Implications
1. Consumer Goods - Opportunity for consumer goods companies to tap into the millennial mom market with innovative products and marketing strategies.
2. Sports and Fitness - The sports and fitness industry can leverage extreme obstacle course concepts in their marketing campaigns to attract new customers and enhance engagement.
3. Advertising and Marketing - Influencer collaborations offer advertising and marketing agencies new avenues to create impactful and resonant campaigns for brands.
1.5
Score
Popularity
Activity
Freshness