This past holiday season, Carbela's teamed up with the Outdoor Sportsman Group and Studio C3 on a humorous campaign titled 'Santa's Helpers.' By reaching out to two of the Sportsman Channel's most animated hosts, the commercial perfectly captured the attention of the brand's target demographic.
The Santa's Helpers campaign consisted of two ads, each of which featured a host from a program on the Sportsman Channel. The first ad featured Aaron Childress of 'Chili Off The Grid' running through a Carbela's store and frantically picking up items for the holiday season. Similarly, the second spot featured Benny Spies of 'Gun It With Benny Spies' exploring a Carbela's store and testing out different items on display. Both ads ended with the hosts wheeling out carts full of Carbela's products.
The ads were successful among Carbela's target demographic because they included TV stars from the kinds of programs most likely to be watched by outdoor enthusiasts.