The #LikeAGirl Always ad campaign works to empower young girls who are having a hard time with adjusting to their body's changes during puberty.
The Procter & Gamble feminine hygiene brand combats this by proving to its viewers that becoming a woman is nothing to be ashamed of. With the 'Keep Playing' Always ad, the commercial follows a number of powerful young girls and women who don't allow the opinions of others to prevent them from reaching their personal goals. It begins with a rugby player describing how the boys at her school don't think it's right for her to participate in the sport because of her gender. Another girl tells how many people think that she should be more conscious of growing muscular from weight lifting.
The Always ad shows how these girls and others overcome irritating stereotypes by embracing themselves for who they are -- showing them that womanhood is synonymous with power.