This past holiday season, Champs Sports released an ad starring rapper DJ Khaled and 2015 NBA Rookie of the Year Andrew Wiggins. The ad cleverly uses the celebrity cast to highlight its merchandise during the ultra-competitive holiday shopping season.
In the ad, both Wiggins and DJ Khaled are tapped as 'Game Consultants' for Champs Sports. The two show viewers how to wear the new adidas Originals Holiday 2015 collection by pairing shoes such as the classic Stan Smiths and contemporary ZX Flux with other items available from Champs Sports. DJ Khaled even shares a story about working as a Champs Sports employee as a teen, drawing an intimate connection between himself and the sporting goods retailer.
The humorous spot is not only meant to appeal to sneaker fans, but also to those familiar with DJ Khaled's social media fame.