A recent Organic Valley ad for the company's new Organic Balance breakfast shake reveals what a typical morning is like for most professional women. Poking fun at the way most breakfast food commercials show women carrying out near-impossible morning routines, the ad appeals to busy women who don't have time to prepare a home-cooked breakfast each day.
The Organic Valley ad is called the 'Real Morning Report' and it takes a look at what each morning is really like for professional women. Instead of doing yoga and eating a nutritious breakfast, the ad reveals that most women spend their time checking their email and getting dressed. The company even uses hilarious statistics to back-up its message, such as the fact that "only 16% of women would describe their morning with the hashtag #blessed." The ad ends by promoting the new Organic Balance breakfast shakes as a more realistic option for women with hectic lives.
The ad cleverly addresses the growing disconnect between the way women's lives are portrayed in the media and the reality of being a working women, while simultaneously advertising a product that fits our modern day breakfast needs.