A recent Organic Valley ad for the company's new Organic Balance breakfast shake reveals what a typical morning is like for most professional women. Poking fun at the way most breakfast food commercials show women carrying out near-impossible morning routines, the ad appeals to busy women who don't have time to prepare a home-cooked breakfast each day.
The Organic Valley ad is called the 'Real Morning Report' and it takes a look at what each morning is really like for professional women. Instead of doing yoga and eating a nutritious breakfast, the ad reveals that most women spend their time checking their email and getting dressed. The company even uses hilarious statistics to back-up its message, such as the fact that "only 16% of women would describe their morning with the hashtag #blessed." The ad ends by promoting the new Organic Balance breakfast shakes as a more realistic option for women with hectic lives.
The ad cleverly addresses the growing disconnect between the way women's lives are portrayed in the media and the reality of being a working women, while simultaneously advertising a product that fits our modern day breakfast needs.
Why This Trend Is Growing
- Realistic Morning Routines
- Brands can capitalize on the trend of realistic morning routines, connecting with busy professionals who can't devote much time to elaborate morning routines.
- Honest Advertising
- Highly relatable ads that poke fun at traditional advertising campaigns by highlighting their unrealistic portrayals have the potential to go viral and resonate with audiences.
- Healthy Convenience Products
- As more consumers look for quick and easy breakfast options, brands can innovate and create healthy, convenient products that fit with modern day breakfast routines and busy lifestyles.
Industries Being Reshaped
- Food and Beverage
- Companies can create healthy, convenient breakfast products that appeal to busy professionals looking for morning meal options that fit their fast-paced lifestyle.
- Marketing and Advertising
- An opportunity exists for marketers to create more honest, humorous ad campaigns that tap into relatable themes and poke fun at traditional advertising tactics.
- Wellness and Lifestyle
- Brands can create products and services that cater to consumers who prioritize healthy living, but don't always have the time to devote to elaborate self-care routines like extravagant breakfasts.
